a weekly selection from events, experience design, brand activation and creative technology. every monday.
5–11 October 2026
Cathay Pacific celebrating eighty years with a boarding pass, AWS Summit running seventy-seven stages quietly through headphones, and Informa redrawing the map of the trade show world by buying Clarion for $2.97 billion.
read the issue
28 September – 4 October 2026
Salesforce turning Dreamforce into a main street without walls, a studio solving an age rating with sightlines at Gamescom, and the BRIT Awards leaving Manchester £5 million in their first year outside London.
read the issue
21–27 September 2026
FX's American Horror Story maze that makes the fan the force driving the story, WPP's studio shooting Paris, the Alps and Tokyo from London, and the Culture Route Festival spreading across Istanbul for nine days.
read the issue
14–20 September 2026
Twenty-four US Open installations spilling from the court into the city, Unilever's consumer research measured with sensors instead of surveys, and Istanbul's 2027 calendar stretching from the Spanish Super Cup to Formula 1.
read the issue
7–13 September 2026
Etsy's bead fountain at a music festival, generative engine optimisation taking the place of search engine optimisation, and a sharp piece arguing that advertising is short not of ideas but of courage.
read the issue
31 August – 6 September 2026
The agency model moving corporate events from expense to investment, Madonna and Absolut's album launch spread across three events, and attendees skipping sessions because AI will summarise them anyway.
read the issue
24–30 August 2026
A Victory Day campaign turning the never-used back of a billboard into a rear-view mirror, Felis's rewritten category structure, and Bill Gates's six-thousand-word warning on artificial intelligence.
read the issue
17–23 August 2026
Armchairs left on the Caddebostan seafront, a lingerie brand written into the name of the women's football league, and a television network turning an eighties mall into the set of its series.
read the issue
10–16 August 2026
Four days at Lollapalooza where hanging a logo wasn't enough, what six years of sensor data say about counting visitors, and the end of the gold-silver-bronze sponsorship ladder.
read the issue
31 July – 9 August 2026
The ten thousand square metres Legally Blonde painted pink, a lounge escaping the noise of Cannes, and why the event industry's AI problem is really a trust problem.
read the issue
27 July – 2 August 2026
Comic-Con's brand stages, technology settling into the show floor, and the experience economy growing along Türkiye's running routes.
read the issue
20–26 July 2026
The festival economy, a summer scorecard for brand experiences and this week's selection from the events industry agenda.
read the issue
13–19 July 2026
Festival experiences, creative technology in practice and this week's selection from the events industry agenda.
read the issue